Ethics
RESPECT IS PARAMOUNT
Ethics are essential. Respect is paramount. Technology moves quickly, but we think that makes it all the more important to have principles that don't.
We've developed a code of ethics that influences every decision we make in everything we do, from product design and documentation to pricing strategy. Here are some examples of how we try to be respectful to our employees, customers and partners.
Pro web privacy
While cookies like Google Analytics and social media pixels can provide a limited amount of useful information to help companies improve websites, they're hardly essential. Can we justify a small marginal benefit at the cost of violating our visitors' privacy? No. We use a clever little service called Plausible Analytics , cookie-free, privacy-respecting, and good enough to tell us what we need to know.
No creepy tracker ads
This should be obvious from our stance on cookies, but just to be clear: we do no creepy tracker-based or privacy-invading advertising at all, in any shape or form. We try to spend as little money on advertising as possible. Normally we grow fast enough with word of mouth alone, but occasionally we'll do some sponsorship of events or community efforts.
No product lock-in
One of the worst things about a lot of big cloud software providers, we're looking at you Microsoft, Google, Salesforce, Oracle, SAP and a big list of others, is how they try to make their products "sticky". Their products get more and more complex, and as they do, any hope of ever migrating away becomes increasingly remote. We don't believe in that. Our software is designed to play well with others, and we don't put up barriers to leaving us if you decide we're not the right fit.
No spammy marketing
We make a conscientious effort to go against the grain of conventional marketing and lead capture by making sure all our content is available without the need to sign up to anything or give away your email address. You can sign up to our email newsletter for occasional updates, but we won't put a paywall in front of a useful how-to.
No auto-renewals
If you've ever been caught out by an auto-renewal, and we have, once or twice , you'll have the same disdain for them as we do. If our customers sign up for a 12-month contract, that's all you sign up for. After 12 months (more like 10, to provide decision and processing time) we specifically ask our customers whether they want to renew.
No surprise charges
We sometimes find our customers under-estimate the number of users who need our software. So they may purchase 500 licences but actually deploy the software to 750 people instead. Oversights happen. What we won't do is randomly hit you with an out-of-the-blue bill for an extra 250 users.